Paulista Avenue by Gustavo Minas in Sao Paulo, Brazil

Paulista Avenue is usually very shady in the early mornings or late afternoons, due to its tall buildings. I felt lucky when I saw light coming from the gap between two of them. Then I saw its reflection and shine on the rearview mirror of that bike. And suddenly the guy all in red came by.

Name:Gustavo Minas

Place you live: Sao Paulo, Brazil

Place your photo was taken: Paulista Avenue, Sao Paulo

Can you sum up Sao Paulo? Basically it’s the biggest city and the main cultural and business capital in Brazil. It’s not a beautiful city at all, it was very poorly planned and its traffic can be hell at rush hours. Its social inequalities can be seen all around. It’s also very noisy and polluted. Despite of this, it’s a very interesting place to live and photograph. It has many good bars and night clubs, lots of cinemas and film festivals, good restaurantes… it can be very good if you have time and money to spare.

Occupation: Journalist/Image Researcher

Preoccupation: Amateur photographer.

What is a perfect day in Sao Paulo? Sunny and idle.

If someone was visiting, what must they do? Spend a night somewhere on Augusta street (Astronete at Rua Augusta, 335 might be a good choice on Fridays); next day, to heal the hangover, have a beer watching someone else in a rush. Or take the first flight to Rio.

A perfect meal in Sao Paulo? Picanha (a great part of beef) à brasileira. It’s highly recommended at Marajá (Rua Martins Fontes, 153).

What is the best thing about your spot? It’s in a walking distance from everything: downtown, night clubs, cinemas and bars on Augusta street, MASP, Paulista Avenue…

What is the worst? Noise caused by the cars running on 9 de Julho avenue; lack of horizon due to its tall buildings.

A little known fact about where you live? It’s right behind MASP, a nice art museum. It’s free on Tuesdays.

Where is your favorite place in the world? I’m not sure, I like to think that I have not been there yet. But now I like my parents’ home a lot.

Who are your three favorite photographers? I’ll name the first three which came to my mind: Georgui Pinkhassov, Harry Gruyaert, Saul Leiter.